ABDL's Officer's Choice Blue relaunched with premium packaging
ABDL's Officer's Choice Blue relaunched with premium packaging. Allied Blenders and Distillers launched a revamped version of Officer’s Choice Blue with upgraded packaging and a new ad campaign titled Badal Ke Toh Dekho. The rebrand aims to strengthen its position in the premium whisky segment. The move reflects ABDL’s strategy to modernize its brand appeal and drive volume growth.
📊 STOCKS: ABDL | 🏢 SECTOR: FMCG | #LOWIMPACT #ProductLaunch
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